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After a user searches for some (your) keywords, an eye-catching logo will win and attract more of those potential users to the app page. There is no magic formula or picture perfect logo that will increase app downloads by millions, but showing that the essence of the app starts from the logo will increase conversions and give a totally new image to your app. This article presents basic tips and essential tools that, by using them, will increase your app downloads and improve your app promotion results.
The borders of your icon are like the underline of a title, they will make it stand out from others and will call attention to the center. Or course, borders aren’t a “must-have”; many apps are successful without them, but they’re a simple way to improve the look and feel from a basic icon and move forward into and app design style. Fill up the space within the borders as much as you can, and get creative with it!
TOOLS & DOWNLOADS! For effortlessly editable templates, download dozens of borders and backgrounds here: Check them, they are free.
It is vital that your app’s design remains in-line with trends and best practices. Otherwise, your icon and screenshots will transmit the feeling of old and outdated in comparison with other apps, and users won’t trust the quality enough to download it.
End users can be attracted to your app simply by the different colors and tones in the logo. Adjusting these features can make your app stand out in the rankings among similar apps in the store and increase app downloads.
Color Tips: Orange and green hues typically do the best in terms of visual appeal in the app store.
Shape Tips: Maintain recognizable shapes and images in your logo and avoid using text when possible, as this can look messy to end users. When designing your app logo, concentrate on one central shape or image that best represents your brand.
Design Tip: The current, main trend regarding digital design for optimal user experience and interface is material design. Follow this trend to get your app design up-to-date and increase app downloads. Read Google Introduction for more information.
Create logos of different densities, following the scale ratio of 2:3:4:6:8 among the 5 primary densities (medium, high, x-high, xx-high, and xxx-high respectively). We typically work with sizes from 48×48 dp in low density 72×72 dp in high density.
Keep in mind that logos can be viewed at different sizes depending on the context. For example, in the app stores, they appear bigger than on one’s home screen. For this reason, make sure that the image can adapt to any size when being reduced.
TOOL! Make App Icon! Allows developers to generate their logos in just one click, adapting it to Android and iOS.