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Screenshots will convince users to purchase or download your app before reading almost anything (except for your app name). Their quality is crucial; if screenshots are incorrect or unappealing, users are lead to believe that the app’s quality is the same, and they will not download it. That being said, great screenshots are invaluable assets to your app’s promotion success.
Beyond showcasing your apps worth via eye-catching screenshots, it is beneficial to include a little bit of text on your screenshot, too. Here, you can briefly describe your app and further persuade users to download.
Best practice for adding text to your screenshot include:
RunKeeper does a good job of using text to communicate value in one sentence per screenshot, without compromising the quality of the image:
If users can easily imagine themselves using your app, the likelihood of them downloading it greatly increases. By uploading screenshots of your app in-use in a real-life setting, you simulate this experience for them.
Tool! Placeit provides stunning templates of mobile devices in an organic setting where you can easily drag and drop your screenshots.
When selecting the order of your screenshots, practice the following: Focus special attention on the design of the first screenshot, as this is the one users will see in search results.
Bonus! Vertical screenshots give you an ASO advantage in iOS 8. If your first two screenshots are vertically-oriented, BOTH will show up in the search results in the app store. This gives you an extra slot to showcase your app and appeal to users.
After the first screenshot, show the menu navigation or other functional app features, or show action shots that demonstrate how users will interact with you app. Remember to localize screenshots to various languages to appeal to a global app promotion audience.
Tool! LaunchKit’s screenshot builder makes it easy for developers to create, edit, and localize screenshots.
As stated previously, the first screenshot is central to attracting new users and downloads. But how does one go about choosing which screenshot gets the first spot? Simple! A/B test your screenshots to see which one your audience prefers.
FREE TIP! For a simple A/B test between your screenshots, a simple idea is to setup two mobile landing with these screenshots together with a CTA and the Market button aiming to your store. Then send some traffic (Adsense, Flurry or your owned SM channels) and the ones that gets a higher CTR wins! Optimize.ly or any other “a/b test” tool will help you geting the link to share and manage to split traffic between them.
Note that the dimensions for screenshots on the App Store differ from those on Google Play, so it’s important to adjust your screenshots accordingly.
Any of these sizes:
iWATCH and iPAD:
Accepted formats for screenshots are also .JPG and .PNG, just like Android.