Screenshots To Increase Your App Promotion

HOW TO DESIGN YOUR SCREENSHOTS TO INCREASE YOUR APP PROMOTION

Free app promotion screenshots to increase downloads

Screenshots will convince users to purchase or download your app before reading almost anything (except for your app name). Their quality is crucial; if screenshots are incorrect or unappealing, users are lead to believe that the app’s quality is the same, and they will not download it. That being said, great screenshots are invaluable assets to your app’s  promotion success.

App promotion screenshots to increase downloads

WHY ADDING TEXT WILL HELP YOUR APP PROMOTION

Beyond showcasing your apps worth via eye-catching screenshots, it is beneficial to include a little bit of text on your screenshot, too. Here, you can briefly describe your app and further persuade users to download.

Best practice for adding text to your screenshot include:

  • Use only a couple of lines to explain ONE functionality on each.
  • Do not let the text interfere with what you want to show
  • Use a large font that is easily legible

RunKeeper does a good job of using text to communicate value in one sentence per screenshot, without compromising the quality of the image:

Runkeeper good screenshots and app promotion to increase downloads

IMPROVE YOUR APP PROMOTION WITH CONTEXT INTO YOUR SCREENSHOTS

If users can easily imagine themselves using your app, the likelihood of them downloading it greatly increases. By uploading screenshots of your app in-use in a real-life setting, you simulate this experience for them.

Market your app with great screenshots and app promotion to increase downloads

Tool! Placeit provides stunning templates of mobile devices in an organic setting where you can easily drag and drop your screenshots.

SCREENSHOTS ORDER CAN IMPROVE YOUR APP PROMOTION

When selecting the order of your screenshots, practice the following: Focus special attention on the design of the first screenshot, as this is the one users will see in search results.

Bonus! Vertical screenshots give you an ASO advantage in iOS 8. If your first two screenshots are vertically-oriented, BOTH will show up in the search results in the app store. This gives you an extra slot to showcase your app and appeal to users.

Screenshots that increase app promotion for free

After the first screenshot, show the menu navigation or other functional app features, or show action shots that demonstrate how users will interact with you app. Remember to localize screenshots to various languages to appeal to a global app promotion audience.

Tool! LaunchKit’s screenshot builder makes it easy for developers to create, edit, and localize screenshots.

UPLOAD THE OPTIMAL SCREENSHOTS BY A/B TESTING

As stated previously, the first screenshot is central to attracting new users and downloads. But how does one go about choosing which screenshot gets the first spot? Simple! A/B test your screenshots to see which one your audience prefers.

Screenshots test to increase app promotion and downloads for free

FREE TIP! For a simple A/B test between your screenshots, a simple idea is to setup two mobile landing with these screenshots together with a CTA and the Market button aiming to your store. Then send some traffic (Adsense, Flurry or your owned SM channels) and the ones that gets a higher CTR wins! Optimize.ly or any other “a/b test” tool will help you geting the link to share and manage to split traffic between them.

SCREENSHOT DIMENSIONS FOR YOUR APP PROMOTION

ANDROID PHONES:

  • You can upload up to screenshots for each of these Android devices: smartphones, 7”- and 10”-tablets, and Android TV devices
  • Requirements:
    • To publish your app’s file in the Play Store you must provide a minimum of 2 screenshots:
      • JPEG or PNG file of 24 bits (not alpha)
      • Minimum size: 320 pixels
      • Maximum size: 3840 pixels
      • The maximum size of the screenshot should not exceed twice the size of the minimum

ANDROID TABLETS:

  • If you want your application to appear in the “Designed for Tablets” section of Google Play, upload screenshots of your app in use on a tablet. To optimize the Play Store files for tablets, consult this quality checklist for tablet apps.

iPHONES:

Note that the dimensions for screenshots on the App Store differ from those on Google Play, so it’s important to adjust your screenshots accordingly.

Any of these sizes:

  • 640 x 920 pixels for hi-res portrait (without status bar) minimum
  • 640 x 960 pixels for hi-res portrait (full screen) maximum
  • 960 x 600 pixels for hi-res landscape (without status bar) minimum
  • 960 x 640 for hi-red landscape (full screen) maximum

Learn how to do app promotion screenshots to increase downloads

iWATCH and iPAD:

  • Apple Watch: 312 x 390 pixels
  • iPad: 2048 pixels × 1536 pixels

Accepted formats for screenshots are also .JPG and .PNG, just like Android.

Tool! For assistance in resizing your screenshots, Gimp is a free program for resizing and enhancing images. AppGeyeser gives you a tutorial on the entire resizing process.

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